A Subtle Shift I’m Seeing in Content Marketing

Over the last few years, I’ve seen a subtle shift in the way people market their offers online. Successful business owners have gone from creating educational “how-to” content to more impactful perspective-shifting or belief-shifting content. Because giving your audience three tips to “X, Y or Z” just doesn’t cut it anymore. And it doesn’t position you as a thought leader, either. In this episode, I talk about this type of content and how to start creating some of your own so you can not only get engagement, but also sales.

 

Want more help with your content? Check out my free content masterclass: https://agathabrewer.com/content-masterclass/

 

And if you're ready to get really clear in your marketing so you can start attracting clients, check out LAUNCH WITH EASE, my 1:1 coaching program for new entrepreneurs: https://agathabrewer.com/launch-with-ease