The Intentional Solopreneur

4 Steps to Marketing Your Service Business

A lot of people ask me: How should I market my business? What should I do? 
And you know what? There is no ONE perfect channel or strategy, there’s no secret that successful business owners know that you don’t. They just picked a channel and stayed consistent.
Every single marketing tactic takes work—whether it’s social media, networking, blogging or podcasting. In this episode, I share four steps you can take to successfully market your business. Because it’s not really about the channel you choose, it’s how you use it and the strategy that you create around it that really matters. 
 
Marketing personality quiz: https://agathabrewer.com/quiz
 
LAUNCH WITH EASE (1:1 coaching program for new entrepreneurs): https://agathabrewer.com/launch-with-ease

How to Choose the Right Marketing Strategy for You

Most new business owners don’t take enough time to choose the right marketing strategy. By doing this, they’re not tapping into their “marketing superpower,” and making marketing harder than it needs to be. In this episode, I cover the three things you need to consider when choosing your marketing strategy and go over a few examples from my business to give you and idea of what this looks like in real life. Because the truth is, you really have to be aligned with the tactic you choose in order for you to get the results you want.
 
Find Out Your Marketing Superpower Session
Take a brief personality assessment and then hop on a 45-minute video chat with me where I’ll debrief you on your results.
At the end of the session, you'll have:
A clear understanding of your unique marketing superpower, based on your personality and strengths
2-3 custom strategies hand-picked just for you
An understanding of which strategy you feel most aligned with so you can finally start attracting clients
Book your session here

Why Building Reciprocity in Your Marketing Will Help You Get More Clients

If you understand the concept of reciprocity, you can start building it into the way you market your business. The reason this is important in marketing is because if you can provide value to your audience and help them in some way, they will be more likely to want to work with you one day. In this episode, I cover this concept, share a few examples from real life and show you how you can start applying it to your overall content strategy.
 
Check out my content masterclass, mentioned on the show: https://agathabrewer.com/content-masterclass/
 
LAUNCH WITH EASE, my 4 month 1:1 coaching program for new entrepreneurs: agathabrewer.com/launch-with-ease

How to Focus on the Right Things in Your Business with Risa Haasbroek

Learning the skill of how to say no to the things that aren’t serving you well in your business is so important as a new business owner. You have limited time and you need to be able to discern what’s important to focus on that will actually move the needle in your business. In this episode, I sat down with life coach to solopreneurs, Risa Haasbroek, and she shared three questions she has her clients ask themselves to make sure they’re working on the right things. She also shared a few tips on how to build resilience as a business owner.
 
Get Risa's Solopreneur's Survival Guide mentioned on the episode: https://risa4coaching.com/guide
Check out her website: https://risa4coaching.com
Visit her Facebook: https://www.facebook.com/risa.haasbroek
Connect with her on Instagram: https://www.instagram.com/risa4coaching

3 Mindset Shifts for New Entrepreneurs

I can’t stress enough how important your mindset is as a new business owner. If you’re struggling with your marketing and promoting your services, it might be related to not having enough clarity. But it’s also very likely that you’re just not feeling confident enough. In this special New Year’s episode, I cover the three mindset shifts I believe every new entrepreneur needs to make to be successful.
 
Check out my content masterclass that I mentioned on the episode: https://agathabrewer.com/content-masterclass/
 
In the masterclass, you’ll learn:
7 content creation best practices that work no matter what type of content you create
How to ensure your content actually converts into paying clients
Why you need to start thinking about your buyer’s journey

A 3-Step SEO Strategy for Solopreneurs with Camilla af Hällström

If you’re a new business owner, search engine optimization (SEO) probably isn’t that top of mind for you. But it probably should be. In this episode, I sat down with Camilla af Hällström, co-founder of SEO agency Zalstrom, to talk about why it’s so important to focus on SEO and how it can bring you better qualified leads to your website, which means more potential customers. Camilla shared three strategies solopreneurs can use to optimize their SEO so they can get more traffic to their website.
 
 
Check out Camilla’s agency here: www.zalstrom.com
 
Learn more about Camilla’s SEO course for beginners: https://www.luisazhou.com/automatic
 
Check out my content masterclass, mentioned on the show: https://agathabrewer.com/content-masterclass/

How to Stop Shiny Object Syndrome

Are you constantly switching from one marketing strategy (or project) to the next? This is called shiny object syndrome and it can be very detrimental to your success because you end up never giving any strategy a chance to work. In this episode, I share my best tips for ending shiny object syndrome, including: how to stop jumping from one strategy to the next; how to find the most aligned tactics for you; and the one decision you need to make to stop this behavior once and for all.
 
What’s Your Marketing Superpower quiz: agathabrewer.com/quiz
1:1 coaching for new entrepreneurs: www.agathabrewer.com

Why It’s Important to Understand Your Customer Journey

In the early stages of your business, you’re probably not thinking too much about your customer journey. But you should be. Because understanding how your customer is finding you and what path you’re taking them once they do is a smart way to make your content work for you and get you better results. I share how focusing on your content in a thoughtful way will help your potential clients turn into customers faster and with less effort from you.
Featured on this episode:
LAUNCH WITH EASE, my 3 month 1:1 coaching program: agathabrewer.com/launch-with-ease

Getting Started with Email Marketing

Are you thinking about starting an email list to help you market your online business? Well, then this is the episode for you! I cover all the things you should consider when you’re planning out your email marketing strategy, including: how to get people on your list in the first place; what you should send them; how often to send and a few ways to know if your email efforts are working! 

How to Know If Your Marketing Strategy Is Working

So you’ve started marketing your business and are trying out different strategies…but now what? How do you know if those strategies are actually working, and how long should you try them before deciding to move on? And if you do need to, when is the time to make a change? Tune in to this episode to get my advice on these questions that I hear all the time from new business owners. And learn a few ways you can optimize your marketing.
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Want to know which marketing strategies are the best for you?
Take my two-minute quiz to get three custom strategies: agathabrewer.com/quiz
Learn more about my 1:1 coaching program for new entrepreneurs: agathabrewer.com/launch-with-ease